Descriptions, cover art, tags, all the things a potential reader sees before they ever get to look at the actual text of your story... let's call these, collectively, "the cover." Whether you're trying to get horsefamous or not, it's one of the most important parts of your story; not only is it one of the primary drivers of readership, but for those people who chose to read at all, it's crucial for setting expectations of tone, content, etc.
And yet, it's one of the most neglected parts of many story, probably because most authors don't see it as part of the story at all. Instead, it's an additional bit of construction to be done after one has finished one's story, before one's allowed to submit it--and when that approach is taken, the results aren't usually great.
There are all sorts of ways to use your cover to attract readers, and to make sure that the readers you're attracting are your target audience (e.g. using risque cover art for a totally platonic SoL fic can lead to a readership/story disconnect), but what I want to talk about is a little more basic than that: how not to shoot yourself in the foot. So, I've grabbed the list views for the most recent stories (as of early Sunday afternoon, when the idea for this post popped into my head), and I'll be posting them, along with what--if anything--might scare me away from said story, were I a potential reader. Or at least, what might stop me from even clicking to the story's main page. Check out my thoughts, below the break: